ABOUT
BELIEF #1
Life is too short to do work that doesn’t bring you joy.
Passion and fulfillment should drive everything we do in the beauty industry.
BELIEF #2
Mentorship is the key to success.
Teaching skills and building trust empower apprentices and elevate the entire team.
BELIEF #3
A great salon starts with a positive culture.
When stylists feel supported, they thrive—and so does the business.
I'M SHANNON!
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I’m the co-founder of Fika Beauty Studio and the creator of Daney Education Collective. With over 15 years in the beauty industry, I’ve built my career on empowering stylists and transforming salon cultures.
From mentoring apprentices to running a successful salon, I’ve learned that the right training, support, and leadership can spark incredible growth—for both individuals and businesses. Daney is my way of sharing those lessons with salon owners and stylists who are ready to grow together.


WHY DANEY?
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Why Daney Education Collective?
Because growth doesn’t have to be overwhelming—it just needs the right tools and support.
Daney offers practical, proven strategies to:
- Train apprentices into profitable stylists within months.
- Create a salon culture that attracts top talent.
- Build a thriving, balanced business you’re proud of.
Whether you’re a salon owner or a stylist, Daney was created to help you unlock your full potential.
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The Perfect Blend: Team Edition
Are you ready to build the salon team of your dreams? The Perfect Blend: Team Addition is your ultimate guide to finding, attracting, and onboarding apprentices and stylists who align with your vision and bring profitability to your business. This FREE download will teach you: How to identify the right candidates who fit your salon culture. Proven strategies to make your salon a place where talented stylists want to work. The step-by-step onboarding process that ensures a seamless and successful start. Don’t waste time on the wrong hires. Learn how to create a team that thrives together, grows your business, and strengthens your salon’s reputation. Download it now and take the first step toward building a team that elevates your salon to the next level!